Rational PR represents a wide range of public affairs, business, legal and media clients. Just to name a few...
Paul, Hastings, Janofsky & Walker LLP
Washingtonpost.Newsweek Interactive
The League of Conservation Voters
AIPAC
Alliance for Microbicides Development
Axinn, Veltrop & Harkrider
Brookings Institute
Campaign for Postal Reform
CONRAD
Cosmetic, Toiletry and Fragrance Association
George C. Marshall Foundation
Island Press
Leiner Health Products
Level Field Institute
Online Publishers Association
Success Trade Securities
United BioSource Corporation
United Nations Foundation
Dutko Worldwide
Software and Information Industry Association
Zuckerman Spaeder
RR Donnelly
Arthur Anderson, LLP
Free File Alliance
The National Building Museum
Greater Washington Board of Trade
For each client, Rational PR developed creative programs to meet unique challenges. We don't do one-size-fits-all solutions -- and our results show the difference this approach makes. Read on for just a few case studies about the work we've done:
Raising the Profile of an International Law Practice
Paul, Hastings, Janofsky & WalkerThe Challenge: Paul, Hastings, Janofsky & Walker, a global law practice with over 800 attorneys, wanted to support their growth by raising their profile in the industry and among the public.
The Results: Rational PR implemented an international communications strategy that increased overall press coverage by more than 30%. But just as important as the volume of coverage, Rational PR was able to place Paul Hastings attorneys in stories in the Wall Street Journal, New York Times, Washington Post, and all of the top legal publications. In addition, Rational PR helped the firm win numerous awards and professional recognition. Rational PR also played an essential role in developing a communications program for Paul Hastings' global expansion into the Asian market.
Supporting a Complex Business Challenge
"The public relations program literally created hundreds of thousands of dollars in value for our company."
Chris Schroeder, former CEO and Publisher
Washingtonpost.Newsweek Interactive
The Challenge: Washingtonpost.Newsweek Interactive, publisher of washingtonpost.com and Newsweek.com, needed to overcome the industry's doubters and prove the effectiveness of online advertising.
The Results: A comprehensive strategic program targeted the most influential media, people and organizations involved in advertising, publishing, technology and business. Rational PR created messages, built media and industry relationships, wrote press materials and speeches, developed creative outreach tactics, and provided media training. The program led to the placement of two op-eds in the Wall Street Journal from WPNI's CEO, feature coverage in AdAge and AdWeek, a top interactive media publication running a series of case studies about the company's advertising success, profiles in top industry media and keynote speaking opportunities for WPNI executives. WPNI and its executives became top sources for reporters, analysts and industry executives wanting to better understand the business of online advertising. In addition, they went on to win some of the most prestigious advertising and publishing awards.
Focusing Attention on an Organization's Political Program
"True to their word, Rational PR became and integral part of our team - working with us every single day to get our message out."
Mark Longabaugh, Political Director
League of Conservation Voters
The Challenge: In 2004, the League of Conservation Voters implemented the most aggressive political program in its 30-year history. Yet in a year in which dozens of political organizations were spending millions of dollars, LCV was challenged to break out of the pack.
The Results: Rational PR developed compelling storylines about the unique aspects of the LCV political program, and then arranged one-on-one meetings with some of the top political and environmental reporters. This intensive effort led to LCV being featured in stories that appeared in The New York Times, Roll Call, The Hill, The Wall Street Journal, National Journal and more. A secondary, though equally successful, part of the program was working closely with LCV's communications team to increase the organization's coverage in key media markets around the nation. Rational PR developed creative public relations tactics, provided strategic counsel, and developed and pitched compelling press materials.