Our team is deeply experienced in both the strategic and tactical aspects of public relations. We don't believe that a 15-page strategic communications plan will solve your needs -- nor will a bunch of press releases.
We create comprehensive, integrated programs that address the unique challenges or opportunities before our clients. The exact approach will differ for each, however there are several areas that comprise our core strengths:
Message Development and Positioning
National, State and Local Media Relations
Business Communications
Crisis Communications and Litigation Support
Expert Writing
Internal Communications
Message Development & Positioning
In this era of media clutter, it is essential for businesses and organizations to adopt focused messaging that can effectively impact the exact audience they want to reach. One of the first tasks we undertake with many of our clients is to develop a comprehensive communications plan based on messages developed through a collaborative process with an organization's leaders and advisors.
These strategically conceived messages should be simple and focused -- and they should permeate internal communications, press releases, marketing materials, Website content and talking points. By developing consistent messages that can be customized to specific audiences, your business or organization will speak with one voice -- allowing it to break through the clutter and achieve its communications goals.
National, State, & Local Media Relations
Effective message delivery depends on strong media relationships, proactive education of key reporters, strategic media outlet targeting, and creative tactics. Do one of these things, and youíll probably get results -- bring all of them together in a comprehensive program, and youíll exceed expectations. That's what we do at Rational PR.
We've been building media relationships for years, we understand how to target and reach reporters, and we have a creative team of senior professionals who create the most compelling media outreach events and activities.
Business Communications
Too many companies overlook the contributions of public relations to the bottom line. At Rational PR, we're experienced in providing the "air cover" that your sales team or business development group needs. Smart businesses have realized that opportunities arise when your company is featured in the trades, when major media outlets write about the success of your products or services, when you win industry awards or when your CEO delivers a keynote address to a business group.
We'll work with you to target the exact business audiences you need to reach, figure out the most effective messages, and put together a program that drives business success for your organization.
Crisis Communications & Litigation Support
Even in the most certain times, in the healthiest businesses and organizations, and in the most prepared offices, crisis can come out of nowhere. Rational PR is experienced in the art of "disaster management." We work by one rule: "control your crisis before it controls you."
If you face an unexpected event we will work with you to develop or change messages, find ways of accurately communicating your messages to target audiences, and utilize all means to manage - and then take control of - the situation.
Expert Writing
A nationally-televised speech before the 2004 Democratic National Convention. A Wall Street Journal Op-ed. A presentation before a top-25 law firm's partners. What do they have in common? They were all written by the Rational PR team.
Whether it's a simple press release, or the biggest speech of a lifetime, we have experienced writers that can work with you to make it a success.
Internal Communications
An organization's employees or members are often one of the most effective assets for achieving your strategic communications objectives. The natural link between internal and external communications should never be underestimated. We firmly believe, and work with our clients to ensure, that communication programs are most successful when internal and external messages are developed and used in concert.